DOF(CEO Henry Park), specializing in 3D digital medical devices, announced that it has opened a branch office in California. DOF is planing to establish a business hub in the U.S. to strengthen its local business power and to improve its service quality to intensively boost the U.S. sales.
DOF’s overseas sales takes up to 70% of its total sales. Most of overseas sales are from Europe and Asia, including Germany, Italy, Japan, and China, so it is expected that sales will grow significantly with this entry into the U.S. market. Furthermore, using the U.S. branch as a bridgehead, it is expected to strengthen its sales network in Canada and South America and support customers more effectively.
“Although sales were affected in the early stages of COVID-19 pandemic, we have almost recovered to previous year’s sales. Even it is a particularly difficult time for exporters, we decided to push for the establishment of a U.S. branch because delaying our entry into the U.S. was more loss to the company. As the dental CAD/CAM market has been recognized for its productivity in Germany, which is the most developed market, I think it has a good chance of winning in the U.S. as well. Based on DOF’s unique technology and quality, we will accelerate our efforts to enter the U.S. market.” said Henry Park, CEO.
DOF is leading the digitization of the dental market by developing a dental CAD/CAM integrated solution with innovative technology. In addition, it has developed its own 3D dental scanners, face scanners, and 5-axis milling machines with high growth rates every year and exports to more than 70 countries around the world, including Germany, the U.S. and Japan. In 2019, it was selected as a Global Small-Giant Enterprise, Excellence in Employee Invention Promotion, and Best Family Friendly Management in Korea and awarded the first place in “Korean Brand Preference Award” medical device category for three consecutive years from 2017 to 2019.
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